If you're setting up shop in a busy urban environment, you may be lucky enough to be situated on what is traditionally known as the 'high street.' This is the main thoroughfare and enjoys extensive footfall during normal shopping hours, so you've got every opportunity to make a success of your new venture. However, you will need to pay particular attention to your branding and signage because otherwise you may simply be lost in the confusion.
Are you planning for an upcoming trade show? You'll need a quality corporate sign to increase the outreach of your business. Even if you already have a logo and an established brand, creating an attractive and customised sign for a trade show will attract more people to your booth. In addition, trade shows are excellent opportunities for you to make your business stand out from other participants at the event.
The material you choose for your business signage will be just as important as the lettering, size and all other such details. Some sign materials will be more durable than others, and some materials may actually affect the visibility of the sign. You also want to choose a material that will look good against your building or in your building's lobby, or wherever else you will have the sign located. To ensure you choose the right material for your business sign, note a few pros and cons of your various options.
Some signs are quite straightforward, with simply a name or instruction printed in large block capitals. That said, it's far from unusual for businesses to require a sign with quite a complex design. If that's the case, you need to look to laser engraving instead of rotary engraving, and here are just five important reasons why.
1. Zero Contact
Rotary engraving uses physical cutting methods, so a part of the engraving tool will be pressed down against the material used for your sign.
While the signs outside your business need to display relevant information, they also need to be eye-catching and creative if they are going to stand out from the crowd and attract new customers. A dull looking sign will blend in with the surrounding area. Below is a guide which will help you to design a sign which will really stand out.
Deploy humorous images and words
A humorous saying or funny image can really help to catch people's attention and make them stop and take notice.